Relentlessly Catchy, Driving Alternative Rock for Today's World

You'll start humming along thirty seconds into NoCo's This Could Be You. The CD hits a catchy chorus, with vocals that soar into the ether, and guitar stylings that will instantly get your rock horns in the air.

Justin Fry's voice, stronger and surer on this album than on any before, combines with a relentlessly hummable chorus on "Love, Myself" to drag you instantly into the album.

Following up with "Restless" and "Whatever It Takes," the CD kicks the level of rock into overdrive and will get you out of your seat in no time.

The pop rock vocals combine with guitar parts that have rolled in the mud and gravel and come out edgier and stronger, driving the CD into darker territory while making your air-guitar reflexes twitch.

This Could be You uses the band's personal struggles as fuel for a bonfire that illuminates their talents. The dark, more serious subject matter excites, rather than invokes pity, and recalls Nirvana, Smashing Pumpkins, Alice in Chains, and the other 90's rock that influenced NoCo.

Serious production values and layered tracks compliment NoCo's edgier approach. Not just another rock album, the arrangements of strings and other orchestral elements lend an epic feel that will send shudders down your spine.

NoCo has brought the best of alternative rock into the modern era and written a perfect album to listen to while on a drive with friends.

Whether you're a guy or girl, get ready to lower the window and raise the volume. This Could be You will become your anthem this summer.

How does it all sound? Glad you asked!

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